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While I was doing photography/web/ad design for Wearable Art, I was also doing the same for Arctic Cat. They wanted to get into the Polo Magazine as well, seeing as their ATVs are great for stable environments. I wanted to go with something a little gritty and masculine, something that would stand out from the aristocratic feel of the rest of the magazine. It was a breath of fresh air for the male readers, I'm sure :)